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Focus your marketing on your purpose, positioning and people.

Your audiences must drive your choices.

Whether you’re ready for a rebrand, or realize it’s time to upgrade your marketing, focus first on purpose, positioning and your people. Your people are the audiences you must reach to be successful.

Marketing is not just about the industry you’re in. Or about what you’re selling. Or about your competition. At its core, it’s about who you need to reach and motivate to achieve success.

It’s that simple. But it’s not easy. Choose a marketing partner who understands the essentials—how to position what you offer to appeal to the right people; how to craft your message to inspire response; how to design to capture attention; and how to integrate your purpose and positioning to move the right people to action. Interested? Let’s talk.

Profile your  audiences with  our 5 steps guide

Rebranding demands accurate positioning, smart messaging and exceptional design.


Positioning clarifies how you’re different from others, what your audiences want and expect, and defines the value they receive.


Messaging hierarchy expresses positioning and introduces key ideas to your audiences, in their terms. You’ll be understood.


Your identity system is the visual brand. Your logo, a visual vocabulary and guidelines create a memorable persona.

Our experience and creative know-how will deliver what you’re seeking.
Recognition. Clarity. Higher perceived value. Bottom line growth.

The logo is the brand’s thumbprint

Logos we’ve created to establish the identity system for a rebrand or brand refresh. To see the “before,” click to flip.

  • The results are always the same Above and beyond anything you could ever hope or imagne.  
    —Kevin Kutcher, Canby Telcom
    We are thrilled with our brand refresh! Creative Company brought our image up to date ...
    —Rene Bittle, First Federal
  • Creative Company has helped us organize the many levels of logos within our overall brand, and create a cohesive look and feel ...
    —Sherryll Johnson Hoar, Salem Health
    They helped us define our message and unique positioning as the only vertically integrated cherry processor ...
    —Dan Ostlund, Oregon Cherry Growers
  • Our new brand has had a major impact on our business. Now we have a big, bright, positive presence in the communities we serve.
    —Joe Cook, Western Oregon Waste (WOW)
    And customers are making that brand connection between all of our products. We've seen a 33% increase in sales ...
    —Jeff Dunn, Willamette Valley Fruit Co.
  • Thanks for all your hard work on the name change. It was a bit like herding cats, but we seem to have gotten where we want to be ...
    —Ken Fosheim, Exceed Enterprises
    Calls are starting to come in! And what great response to our new logo and new look.
    —Celia Williams, McMinnville Area Chamber of Commerce