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Connecting with your audiences is harder now.

Where and how do you market to get the best results?

Marketing today is splintered, digitally-driven, online and offline. With more options and more channels, it’s tough to choose where to find the right people—your target audiences. Your brand design must demand attention, communicate quickly, and compel response.

Building a brand now requires strategic thinking to connect all of the crucial touches with your audiences. Design—your visual brand—is the start. Messaging—your verbal brand— is the vital piece to answer “what’s in it for me?” from your audiences’ point of view.

Brand optimization—planning your marketing from your audiences’ points of choice—will deliver the results you want. Whether you’re ready for a simple brand refresh or a comprehensive brand redesign we’ll craft an integrated visual and verbal brand to rise above the chaos and deliver response.

New Call-to-action

Rebranding demands accurate positioning, smart messaging and exceptional design.

POSITIONING

Positioning clarifies how you’re different from others, what your audiences want and expect, and defines the value they receive.

MESSAGING

Messaging hierarchy expresses positioning and introduces key ideas to your audiences, in their terms. You’ll be understood.

IDENTITY

Your identity system is the visual brand. Your logo, a visual vocabulary and guidelines create a memorable persona.

Our experience and creative know-how will deliver what you’re seeking.
Recognition. Clarity. Higher perceived value. Bottom line growth.

The logo is the brand’s thumbprint

Logos we’ve created to establish the identity system for a rebrand or brand refresh. To see the “before,” click to flip.

gormley-new
gormley-old
orlando-new
orlando-old
mcm-new
mcm-old
classique-new
classique-old
orlando-new
orlando-old
waterdog-new
waterdog-old
foodguys-new
foodguys-old
fgl-new
fgl-old
  • The results are always the same Above and beyond anything you could ever hope or imagne.  
    —Kevin Kutcher, Canby Telcom
    We are thrilled with our brand refresh! Creative Company brought our image up to date ...
    —Rene Bittle, First Federal
  • Creative Company has helped us organize the many levels of logos within our overall brand, and create a cohesive look and feel ...
    —Sherryll Johnson Hoar, Salem Health
    They helped us define our message and unique positioning as the only vertically integrated cherry processor ...
    —Dan Ostlund, Oregon Cherry Growers
  • Our new brand has had a major impact on our business. Now we have a big, bright, positive presence in the communities we serve.
    —Joe Cook, Western Oregon Waste (WOW)
    And customers are making that brand connection between all of our products. We've seen a 33% increase in sales ...
    —Jeff Dunn, Willamette Valley Fruit Co.
  • Thanks for all your hard work on the name change. It was a bit like herding cats, but we seem to have gotten where we want to be ...
    —Ken Fosheim, Exceed Enterprises
    Calls are starting to come in! And what great response to our new logo and new look.
    —Celia Williams, McMinnville Area Chamber of Commerce