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Rise above the chaos. Rebranding lifts recognition and inspires response.

A brand builds context and character into your marketing. When it’s time for a rebrand or brand refresh, use our marketing brains to plan, direct, conceive and create your visual and verbal brand. Stand out from the rest. Communicate what you offer. Unify all marketing—online and off—for a higher ROI.

Brand refresh and update or a complete rebrand … Ready?  Let’s talk.

Rebranding demands accurate positioning, smart messaging and exceptional design.

Positioning strategy clarifies how you’re different from others in your category, what your audiences want from what you offer, and the value they receive.

Messaging hierarchy expresses positioning, value and key ideas to your audiences as the verbal brand. They’ll understand why to choose you and what you provide.

Your identity system is the visual brand merging logo and a chosen vocabulary of design elements to create a consistent and memorable persona.

The logo is the brand’s thumbprint

Logos we’ve created to establish the identity system for a rebrand or brand refresh. To see the “before,” click to flip.
See more logo designs in our gallery

gormley-new
gormley-old
orlando-new
orlando-old
mcm-new
mcm-old
classique-new
classique-old
orlando-new
orlando-old
waterdog-new
waterdog-old
foodguys-new
foodguys-old
fgl-new
fgl-old
  • The results are always the same Above and beyond anything you could ever hope or imagine.  
    —Kevin Kutcher, Canby Telcom
    We are thrilled with our brand refresh! Creative Company brought our image up to date ...
    —Rene Bittle, First Federal
  • Creative Company has helped us organize the many levels of logos within our overall brand, and create a cohesive look and feel ...
    —Sherryll Johnson Hoar, Salem Health
    They helped us define our message and unique positioning as the only vertically integrated cherry processor ...
    —Dan Ostlund, Oregon Cherry Growers
  • Our new brand has had a major impact on our business. Now we have a big, bright, positive presence in the communities we serve.
    —Joe Cook, Western Oregon Waste (WOW)
    And customers are making that brand connection between all of our products. We've seen a 33% increase in sales ...
    —Jeff Dunn, Willamette Valley Fruit Co.
  • Thanks for all your hard work on the name change. It was a bit like herding cats, but we seem to have gotten where we want to be ...
    —Ken Fosheim, Exceed Enterprises
    Calls are starting to come in! And what great response to our new logo and new look.
    —Celia Williams, McMinnville Area Chamber of Commerce