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What is a point of choice? | Creative Company |
What is a “point of choice?” A point of choice is the situation where your audience will take action to engage with your organization, product or service. The point of choice is focused on immediate action.
When the point of choice is clearly identified, communication is more effective. Essential messages are delivered to help people decide. Visuals and wording make it easy to choose and simple to take action. The point of choice is the end result of all of the marketing designed to drive response —inquire, enroll, refer, click through, join, sign up or buy. More >>
Explore your points of choice with our free worksheet.
Define | Position | Implement | Adopt
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