Creative Co   

Strategic definition establishes fit and scope. Where does the organization fit in the category? Which audiences must be reached? What communications are in place? What’s working? What’s not?

• Market research: Determine where the organization fits.

• Brand audit/interviews: Assess the current communication channels and tactics.

• Long-term review: Describe the goals and objectives.

• Audience analysis: Define and create profiles for the targets.

Position | Implement | Adopt | Point of Choice