Where and how the brand is presented is defined in the implementation phase. The most effective points of choice are where we build the brand first.
Each brand program will employ tactics and channels specific to what is being marketed, the target audiences, existing communication channels and current connections with the audiences.
From sales staff to brokers to final buyers and users, the best communication tactic for each audience is defined to fit each point of choice.
Where and how choices are made drives the strategies and tools that integrate the brand story and visual system.
With these basics covered, we’ll plan the tactics and communication tools that fit both the audiences and the communication channels. Here we decide what has the most influence on action, and how we can leverage that influence with solid planning, compelling messaging and outstanding design.
What’s needed most?
Extraordinary design creates the “wow” response to each statement of the brand.
Brand standards integrate all communication tools. Consistency ensures recognition no matter where and when a message is seen.
Call to action:
Every communication includes a call to action directed to the audience and a specific point of choice.
Brand implementation is the phase with the most options and variables. We’ll provide what’s requested, but we’ll also evaluate and assess where the biggest opportunities are.
Clients have been overwhelmed with response when we turned their under-designed trucks and vans into roving billboards that turned heads. Other clients have heard lots of positive comments from their peers and seen a higher yield with our student recruitment suite or direct mail campaigns.
We can make a difference in your brand program, too. Take the next step, connect with us.
Let’s talk about your brand, your audiences and your points of choice. We’ll assess, evaluate and recommend the plan of action that will make a difference … and fit your budget.
Email us optimizecreativeco.com, or give us a call toll-free at 866.363.4433.