Where does the organization and brand fit in the category? Which audiences must be reached? What are current perceptions and mis-perceptions of the brand? What communications are in place? What’s working? What’s not?
What are trends in your category? How are audiences changing? What impact are the economy or technology changes having? What local, regional, national or global events could affect you? What’s the competition up to? What other issues could affect the organization and how you do business?
What are the short-term and long-term goals? Are you still “the best kept secret” but don’t want to be? What are growth plans? How is the workforce? Where should the brand be in five years, ten years?
In the strategic definition phase we’ll assess and evaluate the brand as it is now, and discuss what the goals are for the next year, five years or ten years.
We’ll review available research, conduct research if needed, implement a brand audit and meet with the leadership team to discuss challenges, issues and possibilities.
This is the time to establish the foundation from which to build. By establishing the scope of the brand we’ll build a road map for positioning and implementation.
Thoughtful observation, internal scrutiny and probing inquiry will reveal insight to guide the positioning and planning. Leadership can look back on what worked and look forward to new ideas and opportunities.
We’ll guide the strategic definition process to uncover who you could be, and we’ll map out how to get there.
Let’s talk about your brand, your strategy and positioning. Email us or give us a call toll-free at 866.363.4433.