While our work spans many organizations and industries across different levels of branding, our biggest reward is hearing clients endorse the results we create.
We can tell you the stories and show you the case studies. But it’s even better when you hear it from the clients.
We’ve worked in industries from financial to food, education to non-profits, telecommunications to waste management, healthcare to agriculture, manufacturing to retirement.
Strategic planning, positioning and messaging
“Jennifer and her staff definitely brought clarity to our firm. She managed to get a bunch of accountants to verbalize what we have been about all along. I would recommend any business go through the "Branding" process even if they don't think they need marketing!”
—John La'Gere, Owner, Johnson, Glaze & Co.
B2B Membership organization offering HR services
“The work we have done with Creative Company to evaluate and reposition our organization and distill our messages from our audience’s point of view has been extremely valuable. We have moved Cascade Employers forward, even in an economic downturn — we have thrived rather than merely survived. Our staff loves our fresh approach, is focused on the future, and confidently reinforces the value we deliver to our members.”
—Patrice Altenhofen, President, Cascade Employers Association
Above and beyond anything you could ever hope...
Consumer services – telecommunications
"Brand Guru Extraordinaire. That's what I have to say about Jennifer. She is one of those rare talents that understands branding like very few others. From her humble agency staffed with A-list talent in McMinnville, OR some of the most amazing results have transformed the brand identities of companies of all types and sizes. I have always been impressed with her work, but at no time was I more impressed than with the results she created for me. Jennifer fights for what she knows is true, and if you listen, you won't be sorry. The results are always the same — Above and beyond anything you could ever hope or imagine."
—Kevin Kutcher on LinkedIn, formerly marketing director with Canby Telcom
“Yes, the brand and image has done what we had hoped. We got great comments from customers, vendors and others in the industry — but the customers are the ones that count. And, the look is great — I love the vans/trunks and signage with the bird!”
—Keith Galitz, General Manager, Canby Telcom
It has created a paradigm shift for everyone who works here.
Consumer services – waste management
“At the time, I wasn’t sure I really wanted to make the investment in re-branding KE Enterprises as Western Oregon Waste. But given the success of WOW, I’d do it again in a heartbeat. Our new brand has had a major impact on our business. Now we have a big, bright, positive presence in the communities we serve. WOW has become a rallying point and morale-booster for our staff. And the brand makes it easier to meet with city councils about franchise agreements and rates because they already have a sense of who we are.”
—Joe Cook, Chief Financial Officer, Western Oregon Waste
“It has created a paradigm shift for everyone who works here. They’re enthusiastic and proud of WOW. They know we’re not just another garbage company!”
—Bob Emrick, CEO, Western Oregon Waste
… I’d do it again in a heartbeat.
“While we’re still in the early stages of working together, I’ve been extremely impressed with how quickly you’ve been able to acclimate yourself to our culture, vision and priority points. You are doing this with focus and energy, and great teamwork. I’m truly excited to see the results (which I’m expecting to be great), and working together down the road as we address additional areas of focus.”
—Mark Whitney, VP of Marketing, Church Extension Plan
… doing this with focus and energy, and great teamwork …
“All of the new brand identity has been rolled out — no old logo, colors, fonts on any printed materials — and even our on-hold phone system reflects our new ‘unbig,’ local image.We are truly local — one of my favorite parts of our branding was the ‘Rooted in our community. Welcoming our friends’ theme that you created for us. Thanks for everything!”
—Rebecca Grizzle, Chief Lending and Sales Officer, Linn-Co Federal Credit Union
"… and I just wanted to take a minute to thank the Creative Company for all your exceptional: Design. Layout. Organization. Patience. Vision. Partnership. Traveling. Learning about the financial world. Emails. Patience. Creativity. Inventiveness. Ingenuity. Did I mention patience? You’re all doing an awesome job!"
—Bonnie Larson, Marketing Director, SELCO Community Credit Union
… create a cohesive look and feel that still offers flexibility…
“Creative Company has helped us organize the many levels of logos within our overall brand, and create a cohesive look and feel that still offers flexibility in its final execution. By creating templates for our in-house team to work with, we are creating a system that will work for the long-term while managing the many applications of our logo and identity efficiently.”
—Sherryll Johnson Hoar, Manager of Marketing and Communications, Salem Health
B2C and B2B campaigns
Community wide promotional campaign
“Not only does Creative Company bring first-rate strategic branding and marketing talent to the table, but its deep roots in the Salem community and track record with clients all over the Valley give it a truly regional perspective. We’re very pleased with the results, and the campaign is already generating ‘buzz’ and excitement about the new air service.”
—Mike McLaran, Executive Director, Salem Area Chamber of Commerce
… they did it in a timely and professional manner.
“Jennifer is the most practical marketing person I have ever met. She helps us focus on what matters rather than wasting valuable resources on what doesn't.”
—John La'Gere, Owner, Johnson, Glaze & Co.
“From the moment I met Jennifer Morrow, I knew her team would take care of our creative needs. Not only did they develop and deliver the creative approach we were looking for, they did it in a timely and professional manner. Working with Creative Company was simply wonderful. I commend Creative Company for its can-do attitude and will-do spirit.”
—Liz Taylor, Director of Strategic Communications, Wachovia Direct Access
“The ‘road trip’ print ad and direct mail campaign was exactly the kind of funky, eye-catching approach we needed to reach our members. They’ve responded more than we’d hoped!”
—Bonnie Larson, Marketing Director, SELCO Community Credit Union
…responded more than we’d hoped!
“Garten is well known throughout the Mid-Valley because of the work of Creative Company. They have been the marketing brains that have kept our image fresh and exciting for over 20 years.”
—EmilGraziani, Executive Director, Garten Services
“I really appreciate what Creative Company has done for us. With our new identity, booth and sales literature, we doubled the number of inquiries we received at a key industry trade show for architects.”
—Gene Secco, Sales Manager, Forest Grove Lumber
We have received lots of compliments.
“Thank you again for helping us make the WoodSure introduction look as professional as it did. The booth looked great! We have received lots of compliments.”
—Sheryl Southwell, Vice President, Specialty Polymers Inc.
“There is no question that the team at Creative Company lives up to their name. They brought unbounded energy to the recent rollout of our new advanced imaging technology. The campaign was targeted to the right audience, was professional and, more importantly, created a ‘buzz’ among key customer groups that will live long after the campaign ends.”
—Patrick Devlin, Director of Marketing & Community Relations, Salem Hospital
They brought unbounded energy to the recent rollout …
“Our thanks to the great team you have at Creative Co. and double thanks for making the Grand Opening of our new building so successful. The turnout was much larger than expected, and we have already generated several near-certain move-in leads from this event, and we haven’t even scratched the surface yet! Your ads, posters, flyers, and PR were great, and we appreciate your timeliness.”
—Chad Riddle, Director of Apartment and Town Home Sales & Marketing, Dallas Retirement Village
B2B foodservice and industrial
"You couldn't ask for a better strategic partner than Jennifer Morrow and her team at Creative Company. They helped us define our message and unique positioning as the only vertically integrated cherry processor, owned by the growers, and bring that message to sales materials and a refreshed Web site. Our meetings are high energy, insightful and a lot of fun.”
—Dan Ostlund, Vice President of Sales & Marketing, Oregon Cherry Growers, Inc.
They helped us define our message and positioning …
B2B food broker
“I didn’t realize I was embarrassed about sending out my stuff before. Now I’m proud to send out information. It really ups the level of intentionality when you have a brand.”
—Mark Nyman, Big Guy, foodguys
B2C food product
“Our sales have increased substantially now that our packaging more closely matches the taste of our delicious cookies.”
—Denise Pratt, President, McTavish Shortbread
“This company is exactly what we were looking for! They are very talented creatively and are easy to work with. I have been completely amazed at their ability to listen to what I want and produce several excellent choices for me, to the point of making it hard for me to decide because they are all so good. I recommend Mary Ann and the rest of the people at Creative Company to anyone who wants their packaging to sell their products!”
—Pieper Sweeney, Country Heritage Farms
We’ve seen a 33% increase in sales …
“Our natural, homemade look stands out amidst everyone else’s glossy print and fancy picture style. And customers are making that brand connection between all of our products. We’ve seen a 33% increase in sales due in part to the new brand.”
—Jeff Dunn, Sales Manager, Willamette Valley Fruit Company
Naming and messaging
“Thanks for all your hard work on the name change. It was a bit like herding cats, but we seem to have gotten where we want to be … thanks again for shepherding us through the process. We’d still be bogged down in delirium if you hadn’t given it shape and direction.”
—Ken Fosheim, CEO, CCI Enterprises/Exceed
“Our local Workforce Investment Act organization is a labyrinth of multifaceted funding streams, services and resources and unfortunately our name reflected that complexity. Creative Co. and Jennifer distilled the intricacy of our organization and helped us focus our message to reveal a better expression of important services.
Our new name brilliantly reflects our work and our mission. I would say we experienced a number of WOW moments during the process. Jennifer is a true professional and an extraordinary communicator. She knows how to work with stakeholders to get the message right.”
—Jody Christensen, McMinnville Economic Development Partnership, Job Growers Incorporated board member
Our new name brilliantly reflects our work and our mission.
Student recruitment publications
“Creative Company really brings an array of services to the table. If you need it done, marketing-wise, they can do it. I am especially pleased at their inclusion of web services.”
—Dan Preston, Dean of Enrollment, Linfield College
“I love our publications … they’re just wonderful! You did a great job. Thank you, thank you. I can’t wait to see what the results are.”
—Lisa Knodle-Bragiel, Director of Admissions, Linfield College
“Creative Company created stand-out marketing tools pointed directly at our key audience, adult working professionals. The ‘be do have more’ campaign has helped increase applications by 20%!”
—Janet Gifford, Director of Marketing, Linfield Adult Degree Program
…both the strategic leadership and energy I enjoy… every meeting is productive and fun …
“Working with Creative Company incorporates both the strategic leadership and energy I enjoy when planning our marketing efforts and publications. Each and every meeting is productive and fun; I always look forward to where our conversations will take us.”
—Lisa Knodle-Bragiel, Director of Admission, Linfield College
“We have been impressed with how much detail is available to students while still giving a fun, attractive look. These have been a great piece for us to show off our campus, while getting the necessary information to prospective students.”
—Rachel Lee, Corban University
Brand refresh and identity systems
“Jennifer Morrow provided the impetus to move AOC to the next level in developing our brand image. She absorbed our ideas, led us to creative solutions and helped motivate the staff to adopt the changes.”
—Mike W. McArthur, Executive Director, Association of Oregon Counties
“Having all forms of communication reflect the NYSAC brand consistently has immeasurable and noticeable value. Prior to making these changes, our documents, publications, emails and other forms of communication were ad hoc and inconsistent. Our new forms enable us to project a more finished and professional image.”
—Stephen J. Acquario, Executive Director, New York State Association of Counties
We are thrilled with our brand refresh!
“We are thrilled with our brand refresh! Creative Company brought our image up to date with a more professional, crisp and clear message. The ‘We’re Here’ tagline and new green color palette creates a more youthful, personal look.”
—Compilation of input from First Federal department heads, McMinnville, Oregon
“We have had tremendous success with our website. Very positive comments!!!”