Reinvent with a new name.

Your organization's name could be confusing, too narrow, or just plain out of date. Bring clarity, focus and energy to your reinvention.

Why rename your organization?

An out of date name can limit opportunities, especially when you're expanding to reach new markets. Or perhaps the business has changed and the name no longer reflects who you are and what you offer. Mergers and buyouts often require a new name.

  • Western Oregon Waste became WOW to consolidate multiple subsidiaries, each with different names, and save costs. But the biggest impact was the enthusiasm of their employees.
  • As the Enterprise for Employment and Education, board members couldn't explain what the organization was about. But when we renamed them to Job Growers, the purpose was clear.

A name is the first public act of branding. A new name can help separate you from competitors; demonstrate to the world what's unique; or reinforce a niche or position in the market. It can also simplify a long name, or bring an old name up to date.

  • This wholesale food broker was growing and "Cascade Fruit & Nut" was too limiting. We created foodguys to reflect their friendly and helpful style. They're now brokering food ingredients globally.
  • A technology support company needed to distinguish themselves from former partners, and make a stand for their services. They went from Xenex Group to Thought Velocity.

name and logo gallery

Successful names build a brand persona from the brand positioning. The new name quickly creates recognition and defines a focus. It's a chance to reinforce the organization for its value and forward thinking.

With a new name comes a new brand identity system. Yes, we do that too. Really well.

Is it time to reinvent your organization?

Do you need a new name?

Start here with our worksheets. Then give us a call to talk.

Download our 6 Steps to Creating a New Name

Download our Positioning worksheet