Our mostly-weekly newsletter will give you nuggets of useful marketing tips, tricks and best practices. Read it. Share it. Try out the links. Tell us what you think!
You do a GREAT newsletter. Well-conceived and brilliantly sequenced and executed.
—Kevin Renner, President, BrandNew
I so appreciate your information. I read it, print it, forward it to others – and am totally impressed with what you do! Keep ‘em coming. Yours is one of the only weekly newsletters I read and it always delivers tremendous value.
—Karen Waggoner, Events & Marketing Manager, Northwest Food Processors Association
I do find your marketing tips to be thought-provoking and asking the right questions. I like that you encourage companies to know themselves and only do that which reflects who they are.
—Jim Prosser, Owner/winemaker, J.K. Carriere Wines
The mistake: Focusing too much on showing off your product rather than the value it provides.
The mistake: Trying to keep up with the “to dos” and add in new strategies, too.
The mistake: Relying on Facebook—or any social media—to generate new business.
The mistake: Not allocating time for long-term thinking when there’s plenty to do for today.
The mistake: Believing all you need to build a brand is a logo.
The mistake: Focusing all of your marketing online and ignoring print.
The mistake: Believing a successful website redesign is about making it look better.
The mistake: Assuming the website you’ve had for 3 years is still good for business.
The mistake: Believing that a lower price is the best way to boost sales and grow your business.
The mistake: Not focusing your strategy, message and communication style on the audiences you need to reach.
The mistake: Not making use of page titles and page descriptions to enhance your SEO.
The mistake: Believing the marketing program that worked five years ago will keep generating results.
The mistake: Communicating from your own viewpoint instead of stepping into the shoes of your target audiences.