Our bi-monthly newsletter will give you nuggets of useful marketing tips, tricks and best practices. Read it. Share it. Try out the links. Tell us what you think!
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Earthlings like us are looking for intelligent life in the black hole of the internet. Are you scaring us off with confusing language or strange graphics? It’s time to speak well and prosper.
It's here. Google is now showing websites on mobile devices ONLY if the site is built for mobile. Dubbed "Mobilegeddon," this change means some visitors won't find your site at all if you're not mobile-ready. All set? Then let's talk blogging to increase visits to your website.
A website homepage without a simple and direct message is like a body without a head. There’s no communication. Just working arms and legs. With just 15 seconds (or less) to connect to a visitor, are you compelling action?
It's been true for awhile ... your website must be mobile friendly and responsive to reach more people. The latest Google change means websites that are not mobile friendly will rank lower than those that are. The new algorithm launches this month.Is your website invisible?
If people are not finding your website when they search for what you offer, you're a ghost--invisible. Sure, people who know you may just type in your name and find your site. But what about all those people who want what you provide but don't know your name?
You know your website must be the dynamic, beating heart of your marketing, because when people are looking for what you offer, they start online. Yet many websites are lost in zombie-land, staggering, without life, repelling visitors and killing potential business.
Did your 2014 marketing deliver recognition? New business? Growth? If not, it's time to take a closer look at inbound marketing--today's marketing. Inbound draws people in when they're searching for what you offer. Where? Online, of course.
Do you feel like a weakling when it comes to today's marketing? How do you keep up with new digital tactics? Plus manage social? Develop effective campaigns? Get results?
The “WOW!” … that often intangible thing people love about what you do or offer. The reason they return again and again. The story they share with delight. The “above and beyond what I expected” tale.
No matter who you’re trying to reach with your marketing, audiences today are swamped with choices, information and communication channels. Make sure they find you, see you, and hear you.
2014 is nearly done. 2015 is just around the corner. Yet there’s still such a long list of things to do. Right? Not sure where to start? If you can do just ONE thing, here’s what it is.
2014 is nearly done. Have you seen big changes? Economic recovery. New opportunities. More demand for what you offer. (We have.) Yet when you think marketing, are you frustrated? Excited? Just trying to keep up? Hang on …
We returned to the topic of blogging in our last newsletter ... the why and a few “how to” guidelines. This time, more blog tactics to boost your reach and response.
You’ve heard about blogging. Perhaps you’re a dedicated blogger ... or you’re just beginning. It can be a challenge to blog and see results. Here’s a start.
“People prefer to do business with people they know, like and trust.” You’ve heard it many times. And today, instead of going to cocktail parties or networking events to meet people, there’s social media.
Social media is here to stay. Despite constant changes in format and reach it’s now an accepted part of the communications landscape. Is it time to get serious about your social media marketing? We think so.
The economy is moving again. Marketing continues to transform. We’re hearing “I need to update my marketing” or “I want to rebrand.” People want new, fresh, up-to-date and … effective!
Our last few issues focused on your website, still VERY important to your business. But what about social media? Yes, it’s also part of your online brand.
If you’ve been reading these newsletters you know the importance of your website. In today’s online I-want-to-research-before-I-buy world, your website is at the heart of your marketing.
It’s a simple fact. The way people search for and choose what they want to buy—whether it’s services or products, for business or the family—has changed. A lot.
We’ve discovered a few tools to streamline the little, time-consuming details of marketing management. When we’ve shared these tools, we’ve heard “wow, thank you!” Now it’s your turn ...
More ideas to explore, market research you can use, and tools to help you be a better marketer. Yup, we’ve got ‘em. Here are just a few of the resources we offer.
For those of you who could attend our webinar yesterday, thank you! And for those of you who couldn’t, here’s the link to the recording.
When you choose the marketing tools, tactics and channels that are right for YOUR audiences, you’ll be a smarter marketer. I’m going to show you how in my upcoming webinar on Thursday. Have you registered yet?
Marketing today isn’t like it used to be—there are so many different and new choices. Social? Web? Direct mail? What is the best option for your organization?
Frustrated. Confused. Overwhelmed. Trying to keep everything going all at once. Is that how you feel about your marketing program?
In our last e-newsletter I mentioned an upcoming webinar. It's still on, just at a later date. Can you wait? I hope so! It will be worth it, promise!
Anxious about where to focus your marketing to get the best results? Being quizzed by leadership about the plans for this year?
Despite the massive changes in technology and communications, there are still fundamental principles to apply to every marketing decision. How do your audiences find you? Do they understand why they should choose you?
We covered a marketing fundamental (who are your target audiences?) in our last issue. And gave you 4 tips to ramp up your marketing this year. There’s more. Ready?
Change. More change. Change again. Did you think that’s what 2013 was about? Well get ready … there’s a whole lot more for this year. Yet the fundamentals are still true.