From wine to financial services to education, our work has influenced organization growth, delivered new sales and created industry recognition by focusing on audiences first.
The range of clients we have worked with over the course of 30+ years gives us a broad understanding of different audiences.
We’ve tested ideas and seen the results. We understand language, visual style and calls to action that will connect with each individual group, whether doctors or retirees, high school students or young families, business owners or potential investors.
Here you can see our work as case studies, organized by industry. Each case study shows components of an integrated brand program, some more extensive than others.
Yet the industry only guides the components of the brand. It’s still about people — what they see and hear and what they think. The best brands connect with the right audiences, to give them a visual system they’ll recognize, a story they’ll remember and share, and a reason to make a choice.
Consumers want to know about their food — where it comes from, who’s behind it, what makes it special. A “glance and grab” package with a strong story is essential for success.
We’ve romanced the berries, told the farmer-owned story, added recipes to hang-tags, emphasized the quality of ingredients and created packaging that people want to read. We’ve also created sales collateral to support brokers or persuade buyers to add products to their planogram. Our extensive work in this category has brought buyer attention and grabbed shoppers. The result? Sales accelerate.
Business to business marketing requires understanding the many channels for each business: from specifier to purchasing manager; engineer to end user; retail manager to contractor. Each audience must understand the context of the brand, yet expects a specific outcome. Our work manages the brand and gets to the heart of audience expectations. We make sure each audience gets what they need to move to the next step in the sales process.
Businesses selling to consumers, particularly those with vehicles providing service, find big impact when we fully brand every truck and van. No vehicles? We address other touch points fully. Consumers demand a personal touch and a human connection — and those qualities must be reflected in the brand persona. The brands we've built create fans in the community and generate enthusiasm within the company. Bold design gets each brand recognized quickly. And the surge in attention drives response.
Thousands of colleges are bombarding high school students and their parents with recruitment materials every year. To get noticed in clogged mailboxes the brand must be focused visually to reach easily-bored teens who don’t want to read.
The best recruitment suites pinpoint the concepts and messages to connect with those who want the exact educational experience provided by the school. Integrating a vibrant visual system and targeted messages throughout a suite of publications — while carefully managing printing costs — is an unusual blend of skills. We’ve demonstrated how to get more from a fixed budget, and we’ve earned accolades and industry awards for our work in this category.
A successful financial institution is seen as trustworthy, solid and connected to the communities served. Whether a bank, credit union or financial ministry, it’s the people and purpose behind the brand that create loyalty. The brand’s job is to tell that story and demonstrate the connections in each community. Each financial brand we’ve created steps out from the expected, is visually persuasive and builds on the inherent story to establish consistency, visibility, value and trust.
A hospital or clinic reaches a community, not a specific age or income level. And in today’s healthcare, those audiences have choices. They’re more educated and they have higher expectations. Ensuring a medical brand is perceived as providing exceptional care and skill, while maintaining a human touch is a key to success. And for a large, complex institution, creating a system with tools, templates and training to maintain brand integrity is essential. Our brand programs have elevated expectations, drawn community support and emphasized superior skills, experience and care.
Explore further, then connect with us to discuss your goals, your brand, and how you wish to be perceived in your market.
Remember, no matter what industry you’re in, it’s still about the people you need to reach. What matters to them, what they’ll notice and how they’ll respond.
Use our request form at the left to contact us for more information. Or give us a call toll-free at 866.363.4433 to talk.