Refreshed brand program developed to communicate company's range of services; applied to all customer touch points including website.
Business
Voice and data communications solutions.
Audience
Business owners and IT managers in the San Francisco Bay Area.
Challenge
Create an integrated brand program for Anderson Voice + Data to increase volume for their technology services, with a focus on VoIP (Voice over Internet Protocol). Create a memorable impression for a product that can’t be seen but is vital for running a business.
Optimized
Build a bold visual system and messaging architecture to target key audiences and communicate benefits of Anderson Voice + Data’s technical and solution-oriented expertise. Apply the brand system to essential touch points — website, business cards, fleet vehicles and sales literature.
Components
Logo refresh
Messaging architecture
Website format design
Fleet graphics
Sell sheet layouts
Results
Increased inquiries for services; recognized professional presence in the marketplace.
