why-rebrand-CreativeCo-web-full-type-2.jpg why-rebrand-CreativeCo-web-full-type-1.jpg

It's 2020. What a year!

In the midst of this global pandemic, your audiences (and everyone else) are spending more time online. Zoom is the new meeting, the new yoga class, and the best way to connect with a team.

 

Is it time for new branding?

Now's the time to reset your marketing for today's reality.

What are the critical pieces of your brand? Positioning to define where you fit in your category and why you're the best choice;memorable visual elements (your brand identity system) to grab recognition and echo that position; and clear, targeted brand messaging to express the value you deliver to your audiences, from their point of view.

Without the clarity of positioning, messaging and identity ... your business will lose credibility, visibility and profitability. 

No matter what you sell or who you market to,
the foundation is your brand.

We're here to guide you and your brand to success. Look deeper at our work and client reviews. 

 

New Call-to-action

Rebranding demands accurate positioning, smart messaging and exceptional design.

POSITIONING

Positioning clarifies how you’re different from others, what your audiences want and expect, and defines the value they receive. Get your guide to positioning here. 

MESSAGING

Messaging hierarchy expresses positioning and introduces key ideas to your audiences, in their terms. You’ll be understood. Get your guide to messaging, your verbal brand, here. 

IDENTITY

Your identity system is the visual brand. Your logo, a visual vocabulary and guidelines create a memorable persona. Start with your audiences, download a worksheet here. 

Our experience and creative know-how will deliver what you’re seeking.
Recognition. Clarity. Higher perceived value. Bottom line growth.

The logo is your brand’s thumbprint

Logos we’ve created to establish the identity system for a rebrand or brand refresh. To see the “before,” click to flip.

gormley-new
gormley-old
orlando-new
orlando-old
mcm-new
mcm-old
yammhillcommcare-new
yammhillcommcare-old
renaissancetravel-new
renaissancetravel-old
waterdog-new
waterdog-old
foodguys-new
foodguys-old
wfmchealth-new
wfmchealth-old
  • The results are always the same Above and beyond anything you could ever hope or imagine.  
    —Kevin Kutcher, Canby Telcom
    The new website saved the sales team so much time, because people had many of their questions already answered on the home page. 
    —Merissa Burleigh, Salem Convention Center
  • Cascade Employers Association is a delighted client of Creative Company! My favorite thing about working with them is their attention to detail and ability to ask the right questions, and then to listen.
    —Gayle Klampe, Cascade Employers Association
    Our website is beautiful, current, fresh and viewer-friendly. We’re even ranking much higher for important search terms.
    —Judith Huck, Classique Floors + Tile
  • From logo redesign, to key messaging, to incorporating our core competencies into every aspect, Creative Company’s work has taken us to the next level of marketing success.
    —Gayle Klampe, Cascade Employers Association
    And customers are making that brand connection between all of our products. We've seen a 33% increase in sales ...
    —Jeff Dunn, Willamette Valley Fruit Co.
  • Five years after starting my consulting business, I knew that my messaging needed focus and clarity and that's exactly what Creative Company delivered!
    —Donna Catalano, Eastlake Solutions
    Jennifer and the Creative Company team developed a branding package that was affordable, powerful, and has made a big difference in the identity of my business!
    —Jim Wilburn, Orlando Construction