CLIENTHurst’s Berry Farm
Oregon-based grower and national distributor of fresh berries for grocery outlets.
Brokers, retailers and buyers of fresh berries who need more details about availability of fresh berries; consumers looking for recipes and berry information.
Use provided photos and an updated brochure layout to create a dynamic and visually compelling Website; update navigation and product presentation; implement a site that supports telephone sales of fresh berries by showing product and packaging options; allow Hurst’s staff to update content.
Define a visual language that translates across multiple levels of detail; create clean page layouts to organize information and provide easy navigation from photos of each berry; build pop-up pages for recipes; use tab metaphor for navigation to emulate the corporate brochure; coordinate programming.
Enhanced communication with the trade; smoother and more accurate ordering of product; elevated perception of quality products; simplified sales conversions.GET CASE STUDY