You do it, too, right? When you're thinking about spending your hard-earned money, don't you go online first to learn what you can, compare options and pricing, look at reviews?
Statistics prove both consumers and BtoB buyers are arming themselves with plenty of information before they begin a sales conversation. B2B buyers are 60% to 90% towards a purchase decision before contacting a vendor.
Colleges and universities are seeing increasing numbers of "stealth" applicants—potential students who resist direct contact until they apply, because they've already learned all they want to know through online research.
The critical questions for your online brand are
Today's websites must be mobile-friendly. Google is penalizing those that aren't. And today your website is at the heart of your marketing. It's vital your visual and verbal brand are synchronized online and offline.
We bring our deep experience in marketing, messaging and branding to your online brand strategy.
When it comes to your online presence on your website or in social media, build on what your brand stands for. Be recognized and known. Communicate value. We will help you refine and focus your online brand to support business growth and increase response.
Your website is an essential business tool and a primary point of choice for your audiences. It's essential to your success. With an online branding strategy, it will produce bigger results.
To start, download our Website Essential checklist. How does your website measure up?
Inbound marketing builds your online brand by engaging visitors and cultivating their attention. Learn more with our free overview.
We'll work by project, defining a scope of work with you. Or we can audt, review and make recommendations on your current website.
To see examples of our website work, please visit our services section.
Let's talk about your website as a critical business asset, and how we can integrate your online and offline marketing. Contact us for a no-charge introductory conversation to discuss your goals and your brand.