Online branding adds power.

When people look for what you offer, where are they looking? Online. For bigger response, align your online brand and message with your offline marketing.

Your audiences are in control today

You do it, too, right? When you're thinking about spending your hard-earned money, don't you go online first to learn what you can, compare options and pricing, look at reviews?

Statistics prove both consumers and BtoB buyers are arming themselves with plenty of information before they begin a sales conversation. B2B buyers are 60% to 90% towards a purchase decision before contacting a vendor.

Colleges and universities are seeing increasing numbers of "stealth" applicants—potential students who resist direct contact until they apply, because they've already learned all they want to know through online research.

The critical questions for your online brand are

• If audiences are looking for what you offer, can they find you?
• If they find you, what do they see or learn? Does your website fulfill on what they're looking for?
• If they're sent online from a printed ad, magazine or mailer, does the online brand echo what they've seen?
• Does the online brand support and enhance the offline brand experience? Are they visually connected? Do the messages support one another?

Today's websites must be mobile-friendly. Google is penalizing those that aren't. And today your website is at the heart of your marketing. It's vital your visual and verbal brand are synchronized online and offline.

Connect your offline and online marketing

We bring our deep experience in marketing, messaging and branding to your online brand strategy.

• You'll be found because search-friendly key ideas and phrases reflect your position in your market.
• Valuable content is designed to deliver what your ideal customer is searching for..
• Visual style echoes  and enhances your branded materials and advertising.
• Copy is brief, focused on "you" and not "we" and to the point, since web visitors scan and don't read.
• Navigation leads a visitor through and each page offers clear calls to action.
• Inbound marketing strategies engage visitors, build relationships and captures warm leads.

When it comes to your online presence on your website or in social media, build on what your brand stands for. Be recognized and known. Communicate value. We will help you refine and focus your online brand to support business growth and increase response.

Your website is the center of your marketing

Your website is an essential business tool and a primary point of choice for your audiences. It's essential to your success. With an online branding strategy, it will produce bigger results.

To start, download our Website Essential checklist. How does your website measure up?

Inbound marketing builds your online brand by engaging visitors and cultivating their attention. Learn more with our free overview.

We'll work by project, defining a scope of work with you. Or we can audt, review and make recommendations on your current website.

To see examples of our website work, please visit our services section. 

Let's talk about your website as a critical business asset, and how we can integrate your online and offline marketing. Contact us for a no-charge introductory conversation to discuss your goals and your brand.