Of course you want your website to be attractive. But flash and photos won’t drive a visitor from the home page to another page. Great design won't bring a searcher to your site. A natural order of ideas and content must draw a visitor to what they’re looking for and the action you want them to take.
There are plenty of people who “do websites.” Lots of providers offer cheap or free sites. And they usually expect you to provide all content before they build. So really, they’re just programmers or builders. Or designers and programmers. They're not marketers.
We begin as marketers. We focus the site content and layout to reach your target audiences and draw them in. To quickly tell the visitor where they are and why they should keep looking. Remember, the goal of the home page is to get visitors to the interior pages.
We have transformed the online presence of many companies by focusing first on who they want to attract, then on what those visitors need to see at a glance.
We've defined the top level messages that support the positioning. Organized content so it’s easy to read and access. Designed information flow and calls to action to capture interest and encourage exploration.
Writing websites once the positioning and key messages are clear is part of the planning stage. Copy is not written to fit an already-approved design.
Let’s work together to define the people you must reach to be successful.
We will build in the results you expect—visitor traffic, inquiries, downloads, lead capture. We’ll deliver what your audiences are looking for.
Interested in our approach to websites? These blog posts may be of interest:
When it's time to redesign your website, there are many factors to evaluate and address. Avoid critical mistakes by using our website redesign guide. Or call us for a consultation.
Already working with a web designer or developer? We've put together 10 Rules for Website Readability. Use it to plan your website design and content that will draw in visitors and keep them clicking through. Download it here.