Unlike healthcare fifteen or twenty years ago, patients now have resources to learn more about their health and their options for care. They’re more educated. They have higher expectations. They will choose whether to stay in their community or go to a specialist. Or to go to an Urgent Care Center or the Emergency Room or a clinic.
In the constant blitz of information and mis-information about medical services, the brand story must validate the integrity of the care provided. The healthcare brand must represent exceptional medical skill while maintaining a warm and personal touch.
The personal connection to healthcare demands a brand with humanity, warmth and exceptional design. Poorly designed communications or an inconsistent brand system will quickly diminish perceived quality of care. Potential patients will look for options.
For a large institution, brand consistency must be seen throughout the organization. Train staff to understand and champion the brand. Healthcare branding includes tools, templates and staff training to ensure brand integrity and ongoing success.
Our work with hospitals, clinics and individual physicians continues to evolve as the face of healthcare services changes. Yet it’s still about unifying messages and images to inspire confidence and reassure each family they have made the right choice. And it means going beyond the standard “white coat and stethoscope” photos.
Although our case studies show work for Salem Health and Salem Hospital, we have provided effective brand programs and ongoing marketing campaigns for other clinics and practices, from an ophthalmology clinic and a birthing center to individual practices.
Creative Company has helped us organize the many levels of logos within our overall brand, and create a cohesive look and feel that still offers flexibility in its final execution. By creating templates for our in-house team to work with, we are creating a system that will work for the long-term while managing the many applications of our logo and identity efficiently.
Ensure your healthcare branding program is carefully designed and thoughtfully executed at all touch points. We work strategically with leadership to define positioning, brand strategy, templates and tools for an in-house marketing department. Or we can partner with you for ongoing support as an external marketing department. Our experience extends to:
Choose Creative Company to build or refresh your healthcare brand. Give us a call toll-free at 866.363.4433 or email us today. We’ll respond quickly.
It all starts with positioning, defining where you fit in your market and what you stand for. Download our positioning worksheet below to get started.