case studies


Reaching a community instead of a narrowly focused audience, communicating a high level of skill while reassuring with a caring touch draws patients in. An elegant yet soft brand system demonstrates quality and connects with all audiences.

Healthcare branding, help them choose.

Today’s healthcare brand must help patients choose who to see for the health and well-being of their family. Hospital, clinic or medical professional—all must build a brand that validates the quality of care.

Unlike healthcare fifteen or twenty years ago, patients now have resources to learn more about their health and their options for care. They’re more educated. They have higher expectations. They will choose whether to stay in their community or go to a specialist. Or to go to an Urgent Care Center or the Emergency Room or a clinic.

In the constant blitz of information and mis-information about medical services, the brand story must validate the integrity of the care provided. The healthcare brand must represent exceptional medical skill while maintaining a warm and personal touch.

Health is personal

The personal connection to healthcare demands a brand with humanity, warmth and exceptional design. Poorly designed communications or an inconsistent brand system will quickly diminish perceived quality of care. Potential patients will look for options.

For a large institution, brand consistency must be seen throughout the organization. Train staff to understand and champion the brand. Healthcare branding includes tools, templates and staff training to ensure brand integrity and ongoing success.

Healthcare marketing must inspire confidence

Our work with hospitals, clinics and individual physicians continues to evolve as the face of healthcare services changes. Yet it’s still about unifying messages and images to inspire confidence and reassure each family they have made the right choice. And it means going beyond the standard “white coat and stethoscope” photos. 

Although our case studies show work for Salem Health and Salem Hospital, we have provided effective brand programs and ongoing marketing campaigns for other clinics and practices, from an ophthalmology clinic and a birthing center to individual practices.


Creative Company has helped us organize the many levels of logos within our overall brand, and create a cohesive look and feel that still offers flexibility in its final execution. By creating templates for our in-house team to work with, we are creating a system that will work for the long-term while managing the many applications of our logo and identity efficiently.

—Sherryll Johnson Hoar, Manager of Marketing and Communications, Salem Health

Appeal to more patients

Ensure your healthcare branding program is carefully designed and thoughtfully executed at all touch points. We work strategically with leadership to define positioning, brand strategy, templates and tools for an in-house marketing department. Or we can partner with you for ongoing support as an external marketing department. Our experience extends to:

  • Positioning strategy
  • Messaging systems
  • Brand identity design, or refresh
  • Brand identity guidelines and standards
  • Brand training
  • Magazine planning, layout and publication
  • Brochure system design and implementation
  • Direct mail programs
  • Advertising design and campaigns
  • Stationery and forms design
  • Office templates—Word, Publisher and PowerPoint—for internal brand consistency
  • Hospital menu design and versioning
  • Campaign and event planning and management

Help patients choose you

Choose Creative Company to build or refresh your healthcare brand. Give us a call toll-free at 866.363.4433 or email us today. We’ll respond quickly.

It all starts with positioning, defining where you fit in your market and what you stand for. Download our positioning worksheet below to get started.



There is no question that the team at Creative Company live up to their name. They brought unbounded energy to the recent rollout of our new advanced imaging technology. The campaign was targeted to the right audience, was professional and, more importantly, created a ‘buzz’ among key customer groups that will live long after the campaign ends.   

Patrick Devlin, Director of Marketing & Community Relations, Salem Hospital