Brand audit to blueprint.

You can’t decide where you’re going until you know where you are now. A brand audit is a snapshot and a marketing blueprint provides direction.

When it's time to review the state of your current brand, a brand audit provides feedback and suggestions for improvements. It’s a low-cost way to get an objective, professional review of what’s in place now, what's working and where there may be gaps. It will provice ideas and direction to improve the effectiveness of your current program.

How much? $1500 gives you a review of your current marketing materials; a discovery meeting with your team*; an assessment of your current brand and message; and a summary of recommendations to move forward. It’s professional, valuable and actionable.

Need a bit more info? Download our free overview. 

Considering important new directions?

A marketing blueprint is a guide to a new marketing program, a new brand or a rebrand. It can support an RFP, define the team you’ll need, determine a budget and summarize both audiences and objectives.

Use a marketing blueprint when you’re rethinking your website, reaching a new market, introducing new products or services, or you’re ready to reinvent or refresh your brand.

A marketing blueprint provides:

• A thoughtful, comprehensive plan to reach immediate and future objectives.
• Information to enroll staff and leadership in the vision and expected results of the proposed program.
• A definition of target audiences and the sales process.
• A summary of the critical points of choice to reach the target audiences and achieve the goals.

This final written plan provides the foundation for positioning,messaging, budgeting and a successful program. All stakeholders will have a guide from which to build.

Budget: $6000 to $8500 depending on the number of stakeholders and the scope of the program being planned.

Download our outline for a blueprint below.

Learn more about a brand audit in these blog posts:

• A brand audit will move your marketing forward.
• A website assessment needs more than an SEO audit.
• Time for a brand audit? Take responsibility for your brand.

Ready to talk? Give us a jingle at 503.883.4433 or email us. We’ll get back to you quickly. And be sure to take a look at our work. It speaks volumes for the results we achieve for our clients.

This may be a good resource as you're thinking about where to take your marketing. Read our magazine on Flipboard. 

View my Flipboard Magazine.