An out of date company name can limit opportunities, especially when you're expanding into new markets. Or perhaps the business has changed and a new company name will better reflect who you are and what you offer. Mergers and buyouts often require a fresh company name.
Company names are the first public act of branding. A fresh company name can separate you from competitors; demonstrate to the world what's unique; or reinforce a niche or position you want to own. You can also simplify a long name (FedEx from Federal Express), or bring an old name up to date.
Successful company names build a brand persona from the brand positioning. The new name quickly creates recognition and defines a focus. It's a chance to reinforce the value provided to the target audiences.
With a new name comes a new brand identity system. Yes, we do that too. Really well.
Learn more about the branding process and the critical phases to achieve success—from audit to launch.
Are you ready to embrace the change of a new name and brand?
When is it time for a rebrand? Examine your rebranding definition.
Start the process with the worksheets below. Then give us a call at 866.363.4433 or drop us an email to schedule a time to talk. We can help.