CLIENTOregon Cherry Growers
The largest producer and processor of sweet cherries in the world and a grower-owned cooperative.
B2B audiences in retail, foodservice and industrial ingredient markets.
Distinguish Oregon Cherry Growers from other processors in a commodity industry, primarily maraschinos and industrial ingredients. Promote maraschino cherries as well as fresh, frozen, brined, glacé, dried and canned cherries while building the Oregon Cherry Growers’ name and image.
Establish the position as “cherry authorities,” market leaders, innovators and providers of top-quality cherry products. Build a consumer-focused brand identity to update the Oregon Cherry look and apply it to trade show materials. Create a B2B sales packet to showcase products, source and growers’ perspective in a flexible format. Sell sheets focus on the product range and the company story, and a blank, pre-printed master sheet allows for customization for each presentation. Update the website to incorporate new images and content for the B2B market without the cost of a complete redesign.
Positive feedback from the sales team; wider recognition at a foodservice trade show; new customers reached and sales closed, even in a tough economy.
You couldn't ask for a better strategic partner than Jennifer Morrow and her team at Creative Company. They helped us define our message and unique positioning as the only vertically integrated cherry processor, owned by the growers, and bring that message to sales materials and a refreshed Web site. Our meetings are high energy, insightful and a lot of fun.