A marketing coach guides your team with a big picture point of view.

A marketing mentor guides teams.

When a marketing manager is scrambling to keep up, a marketing team can’t focus, or someone with little experience has been charged with directing ongoing marketing, it’s time for a marketing mentor.

As a marketing expert with more than 38 years seeing what works, Jennifer Larsen Morrow collaborates with marketing managers, leaders and teams to brainstorm, inspire and direct the marketing program. She helps in-house marketers find and apply the tactics, messages and communication tools that will reach the right audiences.

I have to compliment you – over the years I’ve worked with multiple “marketing” people. Some are OK, some are great, and very few are marketing impresarios (got it all together). You’re one of those few – and it’s not just my opinion, I’ve gotten feedback from others you’ve worked with.
Steve Smith, President, Tec Laboratories

Consider Jennifer your "on call" VP of Marketing

From big picture strategy and positioning; to the “how to” direction to integrate social media effectively; to aligning the offline and online brand; Jennifer will provide what’s needed to focus efforts where they will have the biggest impact on your bottom line.As a marketing mentor she is the sounding board and catalyst for new ideas and action-oriented, results-producing marketing.

Why hire a marketing mentor?

  • Train and guide young team members in best marketing practices
  • Gain a professional, objective review of your current marketing
  • Plan, guide, choose and direct new marketing programs for new audiences, products or services
  • Explore new directions for digital, social, web or inbound marketing
  • Grow skills and add experienced perspective to your team
  • Prioritize multiple projects and initiatives to focus on what works
  • Support the team when presenting new strategies to leadership

Your people will discover new directions, learn new tactics and grow in their capabilities and effectiveness. As a marketing mentor to young team members, Morrow will help them grow in their knowledge and capabilities. You'll grow your team's skills while you boost your marketing effectiveness.As a marketing manager, you'll have someone to talk to, to brainstorm with, someone with valuable insight and fresh ideas. Meetings are inventive, interesting and energizing.Choose the program that will help you and your people succeed:

Guidance:

Four hours a month of scheduled one-hour mentoring calls, plus two hours of review and direction for specific actions, tactics and programs. Minimum of three months: $1000 per month.

Planning:

Four hours a month of scheduled one-hour mentoring calls, plus two hours per month of intensive planning and two hours of review and direction for specific actions, tactics and programs. Minimum of three months: $1500 per month.

Tactical:

Ideal for a team: Eight hours a month of scheduled two-hour mentoring calls, plus three hours per month of intensive planning and four hours of review and direction for specific actions, current tactics and ongoing programs. Minimum of three months: $3000 per month.

Tactical plus support:

For a company that wants to expand their marketing capabilities without adding staff, we offer planning, strategy and implementation for offline and online branding—including content updates for websites, analytics, and social media management. Minimum six month retainer to create and implement a program, then train team members to take it over. Monthly fee based on the scope of work required, beginning at $4500.

Inbound marketing:

When it’s time to turn your website into a magnet for new business and reduce the cost of finding qualified leads, call on us. Our experts will work with your team to create the strategy and implement the components—from keyword analysis to positioning to content review and creation to landing pages and analytics—using the HubSpot platform. We can then train your team to take it over, or continue to provide services to supplement your marketing team. Starting at $5000 per month for a minimum of six months.

On-site marketing workshops:

If ongoing support isn’t a fit, choose on-site marketing training. These workshops will bring a marketing or leadership team together to identify new strategies and positioning in a half- or full-day of intensive discussion, brain-teasing exercises and expert guidance. With this foundation, staff will have a clear direction and can move forward quickly.Content can be customized for your company and industry. Fees range from $1500 to $3000, plus travel expenses.

By the hour review, strategy, direction and feedback:

Copy editing, defining positioning, drafting marketing strategies and providing art direction are available for $150 per hour.Read more about a marketing mentor or marketing coach on our blog:

Interested? Contact us here to discuss your objectives and how a marketing coach will help you and your team move forward.

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Jennifer is the most practical marketing person I have ever met. She helps us focus on what matters rather than wasting valuable resources on what doesn't.

John La'Gere, Owner, Johnson Glaze & Co PC