The package that tells a compelling story while delighting the eye will stand out. A good package is an ad at the point where consumers will choose to buy … or not.
The package must connect with those looking for the right wine for dinner or for a gift; or the “I deserve it” treat; or the “dinner will be easy” meal idea.
Our extensive work in the food + wine category has delivered impressive sales results with integrated packaging and branding programs.
Time to launch a new value-added product? Ready to restage a sagging product line? Need to reach chefs or ingredient buyers or club stores? Or is the product outstanding but the package isn’t selling? When your food product marketing isn't bringing in the sales, we should talk.
Food and wine are in our brand DNA. After all, our office is in the heart of Oregon wine country, and the Willamette Valley is one of the most productive and varied food regions in the country. Our hometown, McMinnville, Oregon, is generating foodie fans all around the country.
We understand the nuances of enhancing and enticing, of whetting the palate and teasing the mind with photos you want to lick and stories you can taste.
Let’s talk food. Let’s share a glass of wine. And then let’s brand tpgether.
Read more about why packaging is an important point of choice on our blog.
And explore the power of flavorful messages, how the story helps sell the product.
What do you want to accomplish? Just email us and let us know what you’re thinking.