Food packaging design for food products and wines entice!

case studies

food + wine

Consumers want flavor, ingredients, story, romance, insight and ideas. Buyers must believe the product will move off the shelf. Whether a quick treat or tonight’s dinner, packaging and point of purchase must be “glance and grab” to ring up sales.

Packaging is the brand.

We all want to know about our food—the story, the ingredients, the special recipe. Wine? Romance me with terroir, pairings and bouquet.

Food and wine packaging to grab consumers

The package that tells a compelling story while delighting the eye will stand out. A good package is an ad at the point where consumers will choose to buy … or not.

The package must connect with those looking for the right wine for dinner or for a gift; or the “I deserve it” treat; or the “dinner will be easy” meal idea.

Buyers to consumers, brokers to distributors

Our extensive work in the food + wine category has delivered impressive sales results with integrated packaging and branding programs.

Time to launch a new value-added product? Ready to restage a sagging product line? Need to reach chefs or ingredient buyers or club stores? Or is the product outstanding but the package isn’t selling? When your food product marketing isn't bringing in the sales, we should talk.

Categories

  • Retail/Grocery
  • Retail/Specialty
  • Foodservice
  • C-Store
  • Restaurant
  • Club Store
  • Industrial Ingredient
  • Wine/Beer

Services

  • Product naming
  • Branding and identity
  • New product launch
  • Food product marketing programs
  • Wine label design
  • Brand and packaging restage
  • Point of sale materials
  • Sales materials for brokers
  • Channel marketing
  • Social media marketing
  • Sales promotions
  • Distributor packets
  • Website design
  • Website content
  • Digital marketing
  • Inbound marketing
  • Trade show displays and support
  • Trade and consumer advertising
  • Publicity programs

Food and wine are in our brand DNA. After all, our office is in the heart of Oregon wine country, and the Willamette Valley is one of the most productive and varied food regions in the country. Our hometown, McMinnville, Oregon, is generating foodie fans all around the country.

We understand the nuances of enhancing and enticing, of whetting the palate and teasing the mind with photos you want to lick and stories you can taste.

Let’s talk food. Let’s share a glass of wine. And then let’s brand tpgether.

DOWNLOAD FOOD EXPERIENCE PROFILE 

Read more about why packaging is an important point of choice on our blog.

And explore the power of flavorful messages, how the story helps sell the product. 


Give us a call toll-free at 866.363.4433, or email us and let us know what you’re looking for.

Work

The payback in design fees with the new packaging was immediate ... sales revenue increased 25% and packaging costs decreased 2.8%. That goes right to the bottom line. 

Denise Pratt, CEO, McTavish Shortbread

Our natural, homemade look stands out amidst everyone else’s glossy print and fancy picture style. And customers are making that brand connection between all of our products. We’ve seen a 33% increase in sales due in part to the new brand.

Jeff Dunn, Sales Manager, Willamette Valley Fruit Co.