A brand refresh, rebrand, or redesign to increase response.

Rebrand? Brand refresh or redesign?

Is your marketing fading? Sales drying out? Logo out of date? A rebrand or brand refresh will help you flourish.

A brand refresh is a makeover for your company

Think of it like a personal makeover ... a better haircut, up-to-date outfit, and new shoes that transform how a person is perceived. It's the same with your brand.

A refresh can keep or update recognized visual elements. Or a new look, tone and presentation of the overall style will bring fresh recognition.

A brand refresh maintains a visual connection to how the brand identity was seen before. But the "new suit" makeover is up-to-date, vibrant and designed for today's audiences.

  • Keep the logo, shift the look: SELCO Community Credit Union wanted a whole new look and tone for their brand, without changing the logo. With the brand promise, "Smile," a brand new design system supported their growth.
  • Add messaging and update colors: Messaging hierarchy, fresh design and a new color palette made a positive impact on Cascade Employers Association's recognition by their members and their community.
  • Expand the design system: Linfield College wanted a more dynamic design system to connect with potential students. Expanded colors, an infographic and a bold visual layout drove response.
  • Update and retain a visual connection: Gormley Plumbing + Mechanical wanted a simpler version of their logo instead of a new identity.

A brand refresh of the identity

Rebranding can be a complete redesign

A total rebrand goes beyond the makeover. It's plastic surgery and a change in hair color. A transformation, a new identity and brand system for the same name. And with the new logo design—fresh messaging, a reinvented visual system and a transformed marketing program to catapult the organization forward.

  • Forest Grove Lumber's new identity appealed to new audiences—from architects to contractors to homeowners. Reinvented communication tools grabbed attention and told the story of their unique, kiln-dried lumber.
  • McMinnville Area Chamber of Commerce wanted a more sophisticated look that appealed to an upscale, historic community.
  • SRC (Salem Radiology Consultants) connected with their physician referral group and patients on a new level with their updated identity and new referral packet.
  • Roth Heating and Cooling grew when they implemented our new identity system into trucks, advertising and mailers.

Rebranding can redesign the visual identity

Is a rebrand in your future?

Is it time to focus around new products, services or audiences? To increase visibility in your market? To claim your position and rise above the competition?

The rebranding process is not a simple, quick task. It demands time, attention and a deep dive into who you are now and how you want to be perceived in the future. Learn more about the branding process here.

For proven experience and extraordinary creative work that demands attention and inspires response, talk to us about a brand refresh or brand redesign.

Learn more about rebranding on our blog:

Is a rebrand or brand refresh the right move? Download our free worksheet.


We're happy to talk further about your objectives. Just contact us to set up a time to discuss a brand refresh or rebrand in more detail. 

Learn more about the branding process, from audit to launch, on this page. 



I really appreciate what Creative Company has done for us. With our new identity, booth and sales literature, we doubled the number of inquiries we received at a key industry trade show for architects.

Gene Secco, Sales Manager
Forest Grove Lumber
It has been a pleasure for me to work with Jennifer and Creative Co. on our Estacada branding Initiative. Jennifer has abounding energy and amazing creativity.  I am impressed with the questions she asked during the research phase of our initiative.  Her questions caused us to think deeply about our community and how we are positioned to present ourselves to the world. 
--Brent Dodrill, Mayor, City of Estacada