Think of it like a personal makeover ... a better haircut, up-to-date outfit, and new shoes that transform how a person is perceived. It's the same with your brand.
A refresh can keep or update recognized visual elements. Or a new look, tone and presentation of the overall style will bring fresh recognition.
A brand refresh maintains a visual connection to how the brand identity was seen before. But the "new suit" makeover is up-to-date, vibrant and designed for today's audiences.
A total rebrand goes beyond the makeover. It's plastic surgery and a change in hair color. A transformation, a new identity and brand system for the same name. And with the new logo design—fresh messaging, a reinvented visual system and a transformed marketing program to catapult the organization forward.
Is it time to focus around new products, services or audiences? To increase visibility in your market? To claim your position and rise above the competition?
The rebranding process is not a simple, quick task. It demands time, attention and a deep dive into who you are now and how you want to be perceived in the future. Learn more about the branding process here.
For proven experience and extraordinary creative work that demands attention and inspires response, talk to us about a brand refresh or brand redesign.
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We're happy to talk further about your objectives. Just contact us to set up a time to discuss a brand refresh or rebrand in more detail.
Learn more about the branding process, from audit to launch, on this page.