Visual elements in the brand identity—fonts, colors, logo or mark—work together to create an impression, a sense of your brand's personality, to visually define the brand. Over time they establish the direction and create a recognized style to communicate your brand's positioning.
Consistency carries the visual system from ads to online presentation, from mailers to signing, vehicle graphics to social media.
Your core statements of value, your promise to the buyer or end customer, are essential components of messaging architecture, also critical to brand positioning. Your messaging hierarchy is the baseline for all communications; the statement of what your company, product or service stand for; what's provided; what the customer/user can expect.
Brand positioning is verified and expressed by the brand identity design and messaging. These elements work together as the foundation for all marketing and as the visual and verbal brand.
Positioning creates clarity. It separates you from others in your category. It gives your audiences a reason to choose you. It appeals to the right people. It expresses your purpose, your "reason to be."
Learn more about brand positioning on our blog:
We start with positioning to define who you are, how you want to be perceived and what you want your audiences to know.
Positioning is an essential element of the branding process. Learn more about the stages of branding process here—from audit to launch.
Define your position in your market with our updated positioning worksheet.
To talk further about how a strong position can help you rise above the rest, give us a call at 503.883.4433. Or drop us an email.