---
title: Company logos that demand attention | Creative Company Oregon
description: The logo design is the thumbprint for your brand. The right company logo design stands out and guides all marketing. A new logo is part of a brand redesign.
---
[](https://www.creativeco.com/)
# The logo design is the brand's thumbprint.
## Logo design is just one part of a cohesive brand identity system. It's the visual symbol that establishes the persona.
Great company logos are quickly recognized and easily remembered. A new logo is always needed for a [new company name](https://www.creativeco.com/services/business-names), but it's often part of a [brand refresh](https://www.creativeco.com/services/brand-refresh-rebrand) or brand redesign. Logo designs must reflect the brand character and positioning of an organization or product.
Here’s a gallery of just a few of our logo designs for your review.
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To be quickly recognized, we refreshed the logo, created the brand promise, updated the website and designed eye-catching vehicles.
- [](https://www.creativeco.com/portfolio/b2c/b2c-marketing-rebrand-telecommunications)
Following a name change, we created the new logo. The new look helped the local company compete with large corporate providers. [MORE >](https://www.creativeco.com/portfolio/b2c/b2c-marketing-rebrand-telecommunications)
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Capitol Auto Group needed a fresh take on their big “C” identity. This modern badge works for each dealership and the whole group.
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When it was time to update the logo for Salem’s bus system, we transformed the identity from a blocky, tired look to a fresh and playful style.
- [](https://www.creativeco.com/portfolio/b2b/marketing-strategy-rebrand-wood-products)
The rebrand for Forest Grove Lumber included a new identity system, designed to reach an audience of design-focused architects. [MORE >](https://www.creativeco.com/portfolio/b2b/marketing-strategy-rebrand-wood-products)
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First Federal’s image was inconsistent. We updated the recognized mark and identity system, and added the brand promise as part of the brand.
- [](https://www.creativeco.com/portfolio/b2c/new-brand-launch)
First Federal’s image was inconsistent. We updated the recognized mark and identity system, and added the brand promise as part of the brand. [MORE >](https://www.creativeco.com/portfolio/b2c/new-brand-launch)
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foodguys is a broker who matches suppliers with food manufacturers. Formerly Cascade Fruit and Nut, we renamed them to foodguys.
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This refresh to the Gormley Plumbing identity uses an up-to-date, bolder font and keeps the blue drop of water with the green surround.
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Company owners want to be recommended for a high level of service and have every visit be a “homerun.” And they love baseball!
- [](https://www.creativeco.com/portfolio/b2b/marketing-strategy-rename-rebrand)
Job Growers conducts economic research and manages workforce investment funds in three Oregon counties to cultivate more jobs. [MORE >](https://www.creativeco.com/portfolio/b2b/marketing-strategy-rename-rebrand)
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This division of SELCO Community Credit Union was designed to help people with poor or no credit obtain loans and improve their credit rating.
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This grower and packer of fresh and frozen berries wanted an elegant, upscale identity to emphasize their premium quality.
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The illustrated diamond logo was created as part of a complete label update to emphasize the “friendly family fruit company” positioning.
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The Hawaiian rancher’s co-op named their new beef jerky Paniolo Provisioners, using the Hawaiian name for a cowboy.
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Peggy Knight crafts beautiful, natural wigs for those with alopecia or medical hair loss. The identity showed elegance and flow.
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We rebranded this distributor of pavers and brick to Pumilite Masonry + Hardscape Products, to focus on their personalized service.
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The new name repositioned Cascade Utilities for the telecommunications services they offer. The identity design helped them tell their story.
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The bold logo for Roth Heating and Cooling kicked off a new growth phase helped them capture major commercial work.
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This mark for a commercial garbage company was designed to emphasize Trashco’s best practices and smart, green methodologies.
- [](http://www.optimizemybrand.com/2013/06/26/a-new-name-and-new-brand-bring-attention-and-sales/)
We renamed Wine Country RV to Waterdog RV and created a memorable mascot. He’s easy to see and keeps the company top of mind. [MORE >](http://www.optimizemybrand.com/2013/06/26/a-new-name-and-new-brand-bring-attention-and-sales/)
- [](https://www.creativeco.com/portfolio/b2c/rebrand-rename-garbage-wow)
The goal was to unify multiple companies under one name. The owner chose Western Oregon Waste so he could be WOW. [MORE >](https://www.creativeco.com/portfolio/b2c/rebrand-rename-garbage-wow)
- [](https://www.creativeco.com/portfolio/food-wine/food-packaging-design-rebrand-pies)
This co-op of Oregon growers produces frozen pies, cobblers and fruit. The logo design and package we created have helped the company grow. [MORE >](https://www.creativeco.com/portfolio/food-wine/food-packaging-design-rebrand-pies)
- [](http://www.optimizemybrand.com/2013/09/09/marketing-message-and-brand-refresh-for-united-way-in-salem/)
This visual system added a “the Power of 5” theme to the national LIVE UNITED brand. The goal is to create attention and action. [MORE >](http://www.optimizemybrand.com/2013/09/09/marketing-message-and-brand-refresh-for-united-way-in-salem/)
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With one of the best tile selections in Portland, OR Classique Floors wanted to expand and update their identity to better express all that they offer.
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With their 55th birthday around the corner Orlando Construction decided it was time that their brand identity reflected the company they are now.
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The city of Estacada was in desperate need of a consistent identity that showcases what makes the town unique. The river flowing through Estacada with a paintbrush style does just that.
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Pottawatomie Telephone Company needed a name and logo that better expressed all of the connection services they now offer.
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The Tastemac logo and associated tourism campaign used elements that embody the sophisticated, playful nature of downtown McMinnville, OR, a place locals loving call Mac.
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In an industry as competitive as real estate, Martin Group needed a brand that worked within the Berkshire Hathaway brand standards but also stood out against the competition.
[](https://www.creativeco.com/portfolio/optimize@creativeco.com)
### Work
- [Logo gallery](https://www.creativeco.com/portfolio/company-logos-examples)
> I have always been impressed with your work, but at no time was I more impressed than with the results you created for me. ... Above and beyond anything I could ever hope or imagine.
##### Kevin Kutcher, Marketing Director, Canby Telcom
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