case studies

business to consumer (B2C)

A focused message around “what’s in it for me?” and bold design helps consumers recognize and understand the brand. Boosting visibility at every touch point builds familiarity and increases response.

B2C marketing that demands attention. 

From non-profits recruiting donors to consumer skincare products or telecommunication services; promoting professional real estate brokers or wooing foodies to wine and dine in an out-of-the-way town; our B2C marketing programs get both attention and response.

Effective business to consumer (B2C) marketing is distinguishing — from the audience's point of view — what’s in it for me? (WIIFM). Bold design gets each brand recognized quickly. Clear messaging connects. And a surge in attention drives response.

Too much clutter and chaos

Consumers — you and I — are overwhelmed with messages, ideas, ads, images every day. The goal of the consumer-focused brand is to break through that chaos. We live in a visual society — graphics and design matter. Outstanding design makes the difference between being seen and recognized or getting lost in the clutter.

Clients in telecommunications, waste management, consumer packaged goods, tourism, real estate and other consumer products and services have seen the difference our work makes to their bottom line.

  • In Salem, the brand launch campaign for Real Estate Professionals when they transitioned to the Berkshire Hathaway HomeServices brand captured attention from Stayton to Roseburg and earned a Gold in the SIAAwards
  • In Canby, vans for Canby Telecom wrapped in a distinctive bird design, offer telecommunication, internet and television services that are “Faster. Higher. Farther.”
  • In Salem, Oregon a comprehensive “Fly Salem” campaign appeared on billboards and inserts to boost passenger counts beyond initial goals
  • In McMinnville, a concentrated wine and culinary tourism campaign focused on downtown raised awareness and visitor crowds during 2015, and was awarded a Silver in the SIAAwards

Working with local businesses has taught us which tactics are the most cost-effective and will make the biggest difference. Practically-free roving billboards (trucks and vans) are one of the most persuasive points of choice for HVAC, waste management, telecommunications and other home-delivered services.

Local and regional media are carefully chosen, and supported online and offline. Printing is planned and managed to maximize the budget. Messages and media are “at a glance” to reach time-starved consumers where they will choose.

It’s still about what people see, how they choose

Whether packaged goods that must be recognized on the shelf, or in-home services delivered by a technician in a van, the optimized consumer brand must be seen, recognized and understood.

We define and communicate “What’s in it for me?” quickly, in a graphic system that stands out and compels response.

Results? Yes — recognition, “buzz” and response.

Rename and rebrand, refresh and update an existing brand, or create a B2C marketing program that drives bottom-line results.

When you’re ready to command attention, give us a call toll-free at 866.363.4433. Or email us and we’ll get back to you quickly.

Define your audiences first, then we'll help you create the visual and verbal brand.



I have always been impressed with her work, but at no time was I more impressed than with the results she created for me. Jennifer fights for what she knows is true, and if you listen, you won't be sorry. The results are always the same -- Above and beyond anything you could ever hope or imagine.
Kevin Kutcher, Director of Marketing, Canby Telcom