Effective business to consumer (B2C) marketing is distinguishing — from the audience's point of view — what’s in it for me? (WIIFM). Bold design gets each brand recognized quickly. Clear messaging connects. And a surge in attention drives response.
Consumers — you and I — are overwhelmed with messages, ideas, ads, images every day. The goal of the consumer-focused brand is to break through that chaos. We live in a visual society — graphics and design matter. Outstanding design makes the difference between being seen and recognized or getting lost in the clutter.
Clients in telecommunications, waste management, consumer packaged goods, tourism, real estate and other consumer products and services have seen the difference our work makes to their bottom line.
Working with local businesses has taught us which tactics are the most cost-effective and will make the biggest difference. Practically-free roving billboards (trucks and vans) are one of the most persuasive points of choice for HVAC, waste management, telecommunications and other home-delivered services.
Local and regional media are carefully chosen, and supported online and offline. Printing is planned and managed to maximize the budget. Messages and media are “at a glance” to reach time-starved consumers where they will choose.
Whether packaged goods that must be recognized on the shelf, or in-home services delivered by a technician in a van, the optimized consumer brand must be seen, recognized and understood.
We define and communicate “What’s in it for me?” quickly, in a graphic system that stands out and compels response.
Results? Yes — recognition, “buzz” and response.
Rename and rebrand, refresh and update an existing brand, or create a B2C marketing program that drives bottom-line results.
When you’re ready to command attention, give us a call toll-free at 866.363.4433. Or email us and we’ll get back to you quickly.
Define your audiences first, then we'll help you create the visual and verbal brand.