Brand Responsibly. Join us.

These rules to brand by will help you define, design, implement and manage your long-term marketing program. It's a brand manifesto you can live by.

Brand Responsibly. Because a great brand adds value.

Our Brand Responsibly Manifesto distills more than 30 years of seeing what works in the world of marketing and branding. They’re our rules to brand by. Standards by which we measure each and every brand program we create. Because a great brand stands for who you are and what you offer. A great brand generates response. A great brand builds  perceived value. And a great brand delivers bottom-line success.

Use these statements as daily reminders, a checklist for team meetings, a follow-up with brand managers. Join us in building and managing a great brand!

Check-in, validate, verify and confirm …

• We will establish a brand that stands out from the chaos
• We will communicate our brand message in simple and clear language
• We will integrate our brand fully at each point of choice
• We will continue to invest in our brand to strengthen our organization
• ….

The Brand Responsibly Manifesto. Our gift to you. Download it. Share it. Post it. Live it. Join us in branding responsibly.

Check out our blog to see how to live the proclamations:

• #2: Audience perceptions are the foundation of a memorable brand
• #5: Brand positioning is messaging and identity
• #6: An internal brand program builds power
• #7: Messaging hierarchy leads audiences through your content
• #8: Provide easy-to-use tools for brand adoption
• #9: Create the visual and verbal brand
• #10: Build your brand online and offline for bigger results
• #12: Get a higher marketing ROI from your points of choice
• #13: Inbound marketing connects online
• #14: Mobile is where we’re going

Ready to talk about your own brand manifesto? Give us a call toll-free at 866.363.4433. Or drop us an email at optimize@creativeco.com.