• Wine marketing collatoral for Domaine Serene
  • Domaine Serene portfolios designed to stand out and function.
  • Domaine Serene wine marketing brochures designed to get the word out, fast!


CLIENTDomaine Serene

MARKETPremium winery

PROGRAMSales kit

Ultra-premium presentation.

Introducing new winery to reseller audiences and media to gain immediate recognition of the high-quality and premium status of the wine.


New, ultra-premium winery in the Dundee Hills of Oregon.


National wine brokers, distributors and retailers; fine dining restaurants; wine industry media.


Introduce the new, ultra-premium Oregon winery to reseller audiences and media to gain immediate recognition. Create an integrated information packet with impact. Make it easy for winery staff to update packet contents as needed for each of the target audiences. Incorporate brand elements from the Domaine Serene packaging. Create a small consumer brochure to tell the winery story and include updated tasting notes in the back.


Create an oversized French-fold folder with strong graphics that works as both a distributor packet and press kit. Use color-coordinated tabbed folders to organize contents, and create master sheets that can be easily imprinted on a laser printer. Incorporate a pocket to hold a photo CD. Work with a client to define the story of the winery, coordinate photography and design a vertical opening brochure. Incorporate a small pocket in the back of the brochure to hold tasting notes.


  • Design system for literature
  • Photography direction
  • Consumer brochure design
  • Portfolio design and production


Bringing this new winery to market with drama and unique formats was essential in a very competitive marketplace. New marketing materials brought in immediate sales, gained industry accolades, won design awards.


  • Press Kit: International Davey Awards, 2005: Gold

Our new marketing tools provide a congruent image to our brand with what is in the bottle. Only the best, elegant, exquisite wines. These tools help sell and communicate our dedication to quality and attention to detail.

—Rob Alstrin, National Sales & Marketing Manager, Domaine Serene

download pdfGET CASE STUDY