Choose the best marketing mix for your brand.

A marketing mix that works.

A brand comes to life where it appears, where the audience can touch, read, absorb or connect. Choosing the best mix for each brand requires experience and skill.

Strategy drives the choice of communication tools

We start with our brand optimization methodology. Yet what our clients receive are the marketing tools that fit the strategy, audiences and points of choice — website, sales packets, giveaways, brochures, ads, posters, trade show booth, packaging, magazine, direct mail campaign, emails, landing pages, mobile website, video, fleet graphics … it's a carefully designed mix, customized for each client.

Each communication tool builds a marketing mix so the right people will see it and respond.

Each program requires its own set of disciplines

Depending on the industry, audiences and communication channels, each brand program requires a marketing strategy that will be the most effective at each point of choice.

  • A website is the center of your marketing. But is that website an inbound marketing tool to capture qualified leads? 
  • In consumer packaged goods, packaging design is an essential point of choice. Yet there are decisions to be made about the structure, format, size and display of those packages, based on the product and where it’s placed.
  • A fleet of trucks or vans is a built in point of choice to use as roving billboards. They'll generate attention, brand recognition and phone calls.
  • Higher education admissions staff must reach high school students and their parents. Recruitment suites — a targeted series of publications to tell the school’s story — are still essential. 

From a range of disciplines, we choose the tools and marketing mix that will build the brand. Our team looks beyond what has always been done or the standard approach. We focus on what the target audiences are responding to now.

Bottom line? We’ll recommend and produce the mix that works.

We’ll put together the components and elements that will reach the audiences you must reach in order to be successful.

We’ll build your brand at all levels, print to digital, online to in your hand.

Interested in a few other perspectives on marketing strategy? We've compiled a magazine on Flipboard. You can view it by clicking on the link below. 

View my Flipboard Magazine.

For an overview of our five-point brand optimization methodology, visit our brand optimization page. There you can learn more about the Point of Choice, as well as Strategic Definition, Positioning, Implementation and Internal Adoption.

Download our brand optimization profile

Contact us to talk further about boosting your marketing results. 

Services

REVIEWS

It has been a pleasure for me to work with Jennifer and Creative Co. on our branding Initiative. Jennifer has abounding energy and amazing creativity. I am impressed with the questions she asked ... they caused us to think deeply about our community and how we are positioned to present ourselves to the world. 

 

Brent Dodrill, Mayor of Estacada, Oregon