---
title: "\"The right amount of everything.”"
description: Trade show event collateral piece for ideabox helps establish a strong brand message and reflect the company's high-quality energy and resource effici...
---

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CASE STUDY![download pdf](https://www.creativeco.com/hubfs/Craetive-Oct2015-Images/pdf-icon.png)[Download](https://www.creativeco.com/hubfs/Craetive-Oct2015-PDF/ideabox_expands_presence.pdf)

CLIENTideabox

MARKETModular home design

PROGRAMvent materials

# "The right amount of everything.”

## Trade show event collateral piece for [ideabox](http://www.ideabox.us/) helps establish a strong brand message and reflect the company's high-quality energy and resource efficient modular home product offering.

### Business

Upscale, ultra-modern and sophisticated design in a simple-to-place, pre-fabricated modular home or vacation cottage.

### Audience

Savvy home buyers with an affinity for the well-crafted, resource-efficient modern home with “the right amount of everything.”

### Challenge

Boost intrigue, raise ideabox profile and seed prospective buyers at regional Northwest home show by engaging attendees with the ideabox experience and branded takeaway piece.

### Optimized

Produce special event piece with particular appeal to home show attendees; define ideabox brand voice, tone and key message points; incorporate verbal language with ideabox design vocabulary, including site photography, architectural renderings and graphics.

### Results

Increased inquiries for current and future home products and expanded interest for ideabox among industry and trade audiences.

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